We learn basics SEO because it is a popular way to get visitor on blog and website also can earn money online by SEO work.
Basics seo - black hat and white hat |
Today
we will learn some important word of seo (search engine optimization), by
reading the post you will get a grate knowledge about seo basics. Mainly SEO
used by 2 different methods,
- white hat seo
- black hat seo
White hat seo:
White hat seo 2 different
sector,
- on-page optimization
- off-page optimization
by the way, we will not
decease about on-page or off-page today, now we will
decease about white hat seo
and black hat seo.
- white hat SEO:
Optimize with out breaking search
engine rules and Guide line
its named white hat SEO. In
the rules of search engine, make blog or web site
for visitor/user not for
search engine, that will really help people.
In other rules have backlink,
link popularity, keyword etc. Other name of white hat seo is Ethical SEO.
Experts are called white hat seo life of search engine.
Backlink:
Backlink mean your site url
or link in other site, its can be your home page url
Or other page url of your
site. It also called inbound link. Its in white hat seo.
Outbound link:
Its mean others site link in
your site. We also called it outgoing link. It also in whitehat seo.
Keyword:
Keyword mean a word in index,
topic word, topic title word that can show the description of a full topic. A
word that is the is the main captures of a document. It contain a big meaning
by a short word. Simply it’s one of the main topic of your blog.
Internal Link:
Internal links mean link from
a page to other page of your site. It’s a important basics seo techniques. Ex:
if your blog have part-1 part-2 part-3 tutorial than you link a tutorial to
next tutorial by anchor text its named internal link. Its work like back link
of your site, also help to increases your page rank. Look wekipidia they use
this.
Keyword density:
Keywords density mean how much time a keyword or word use
ina a page or a content.
Link porularity:
It’s for calculate the site how much quality full. By
depending on quality back link.
Doorway page:
It’s a page that have not
much content/text but have a lof of keyword, but don’t have much for visitor.
By this type page a website get good search rank, when a visitor come to the
page its some link of other related page link or directly post them to other
page.
- Black hat SEO:
It is the opposite of white
hat seo. In black hat seo have Keyword Stuffing, Cloaking, Link farm, hidden
text etc. Its also called Unethical SEO.
Black hat seo always bad for
your site. It can harm your site permanently on search engine. Search engine
always want natural basics seo techniques that will help the visitor.
Today we learn a lot of
basics about seo. We will post next part soon.